The first multi-feed reverse vending solution in Ireland is now available at Kelly’s Spar Newcastle
Global reverse vending leader TOMRA Collection has released today in Ireland TOMRA R1, a multi-feed reverse vending machine (RVM) that enables recyclers in Ireland’s deposit return system (DRS) to pour over 100 empty beverage containers into the machine in one go – rather than inserting them one by one. It is the first multi-feed RVM available in the Irish market since the start of DRS, on the 1st of February this year.
The TOMRA R1 offers an efficient, more user-friendly and convenient recycling experience. This can attract shoppers to the store and increase the volume of containers returned, driving increased loyalty and revenue for retailers.
Proven great recycling results in more store visits and spending
The TOMRA R1 has been a hit since its launch globally. Today, more than 600 machines are in operation globally, in markets like Germany, Norway, Sweden, Finland, Denmark and United States.
The desire for a fast-recycling experience was confirmed in a consumer study conducted by TOMRA in active DRS. 48% of respondents say they would like to use multi-feed reverse vending machines, and were interested in returning containers in bulk, rather than inserting them one by one.
“With the installation of Ireland’s first multi-feed unit, we’re making recycling more efficient and accessible for consumers across the country. This innovation enables faster, high-capacity returns, allowing more people to recycle easily and helping Ireland move closer to our sustainability goals. It’s an exciting step forward for TOMRA and for Ireland’s Deposit Return Scheme.” – says Peter Whelan, Managing Director, TOMRA Collection Ireland.
“We are delighted to introduce Ireland’s first multi-feed RVM, it’s an exciting milestone for all of us here in Kelly’s SPAR Newcastle. The TOMRA R1 will save our customers time as they can now recycle over 100 containers in seconds – while creating a more seamless and enjoyable recycling experience. We are all proud to lead the way in Ireland towards a circular economy and strengthening our commitment to sustainability at our store and community”.
Ciarán Foley, CEO of Re-turn, said: “We’d like to thank all those in the retail sector and the Scheme approved RVM suppliers for all the work they have done to help to make this important circular economy initiative such a success to date. We would also like to commend the Irish public on how they have embraced Deposit Return and look forward to their continued support.”