The first multi-feed reverse vending solution in Ireland is now available at Kelly’s Spar Newcastle
Global reverse vending leader TOMRA Collection has released today in Ireland TOMRA R1, a multi-feed reverse vending machine (RVM) that enables recyclers in Ireland’s deposit return system (DRS) to pour over 100 empty beverage containers into the machine in one go – rather than inserting them one by one. It is the first multi-feed RVM available in the Irish market since the start of DRS, on the 1st of February this year.
The TOMRA R1 offers an efficient, more user-friendly and convenient recycling experience. This can attract shoppers to the store and increase the volume of containers returned, driving increased loyalty and revenue for retailers.
Proven great recycling results in more store visits and spending
The TOMRA R1 has been a hit since its launch globally. Today, more than 600 machines are in operation globally, in markets like Germany, Norway, Sweden, Finland, Denmark and United States.
The desire for a fast-recycling experience was confirmed in a consumer study conducted by TOMRA in active DRS. 48% of respondents say they would like to use multi-feed reverse vending machines, and were interested in returning containers in bulk, rather than inserting them one by one.
“With the installation of Ireland’s first multi-feed unit, we’re making recycling more efficient and accessible for consumers across the country. This innovation enables faster, high-capacity returns, allowing more people to recycle easily and helping Ireland move closer to our sustainability goals. It’s an exciting step forward for TOMRA and for Ireland’s Deposit Return Scheme.” – says Peter Whelan, Managing Director, TOMRA Collection Ireland.
“We are delighted to introduce Ireland’s first multi-feed RVM, it’s an exciting milestone for all of us here in Kelly’s SPAR Newcastle. The TOMRA R1 will save our customers time as they can now recycle over 100 containers in seconds – while creating a more seamless and enjoyable recycling experience. We are all proud to lead the way in Ireland towards a circular economy and strengthening our commitment to sustainability at our store and community”.
Ciarán Foley, CEO of Re-turn, said: “We’d like to thank all those in the retail sector and the Scheme approved RVM suppliers for all the work they have done to help to make this important circular economy initiative such a success to date. We would also like to commend the Irish public on how they have embraced Deposit Return and look forward to their continued support.”
How does the TOMRA R1 work?
Recyclers simply open the hatch and pour their empty cans and plastic bottles into the machine and close the lid to begin the counting and sorting process. They then collect their voucher and start shopping. Ineligible containers are returned to the user via the reject chute.
With an accessible product design, the TOMRA R1 is easy to clean and maintain. TOMRA R1 is also the first RVM with an operator interface screen located inside the machine, so store personnel have all the information they need at their fingertips.
For recyclers, TOMRA R1 provides a mess-free recycling experience as there is no need to handle each bottle – consumers can do their part for the planet without getting their hands sticky. TOMRA R1 is also intuitive to use, reduces queues, and offers efficient and fast recycling. When returning over 100 beverage containers, recycling at TOMRA R1 is up to five times faster than using a single-feed solution, since containers do not need to be inserted one by one.
The machine can be found at Kelly’s Spar Newcastle, located at:
Newcastle Service Station, Main St.
Ballynakelly, Newcastle
Co. Dublin, D22 E7N6, Ireland
Features at a glance
Bringing together the premium products from different categories in TOMRA’s reverse vending portfolio, TOMRA R1 can pair with the T9 reverse vending machine to add handling of glass containers and connect to TOMRA’s MultiPac Air high-speed, high-capacity storage cabinets.
TOMRA R1 is powered by TOMRA Flow Technology™ for industry-leading recognition and system integrity, and compatible with TOMRA Collection’s full portfolio of Digital products, which add value for both recyclers and retailers.
About TOMRA Collection:
TOMRA Collection provides reverse vending machines for Clean Loop Recycling, to transform society’s habits and keep valuable resources in a continuous loop of use and reuse. The company’s solutions collect aluminum, plastic and glass beverage containers to be continually reused and recycled back into new bottles and cans. With approximately 85,000 installations across more than 60 markets, TOMRA reverse vending machines capture over 46 billion used bottles and cans each year. This reduces reliance on raw materials, and ensures fewer containers end up in our streets, oceans and landfills. TOMRA’s reverse vending machines, digital solutions and service make recycling easy for the industry, system owners, retailers and consumers to contribute to a world without waste. Visit our Reverse Vending pages on tomra.com, and follow us on Facebook, X, Instagram and LinkedIn.
TOMRA Collection is a division of TOMRA Group. Today, TOMRA is leading the resource revolution to transform how the planet’s resources are obtained, used and reused. The company’s other business divisions comprise TOMRA Food and TOMRA Recycling. The Group employs approximately 5,300 people globally and is publicly listed on the Oslo Stock Exchange.